DraftKings Elasticity Score Targeted Bettors Likely To Lose
A DraftKings machine-learning model, built in 2023, ranks each customer by the loss the company expects once that customer receives a promotion. In 2025 the highest-scoring customers received about $400 million in bonus bets and other perks, according to the Times. A second model, meant to spot customers at risk of harm from their gambling, … Read more